December 20, 2025, Shanghai — At the closing ceremony and exhibition of the “Guochao·Digital Intangible Cultural Heritage Brand Intelligent Manufacturing Research Class,” Guoke Xinnao (Shanghai) Intelligent Technology Co., Ltd. showcased its Brain-Computer Interface solution at the Shanghai Duoyun Bookstore. The core highlight of this solution lies in the deep integration of intangible cultural heritage (ICH) design into the BCI device itself, creating a “Guochao” product with both cultural value and technological breakthrough through the collision of traditional craftsmanship and modern technology. The on-site experience was a huge hit, attracting hundreds of visitors to interact.
ICH Design Empowers BCI: A Model of Tradition and Future Integration
The BCI equipment (such as EEG earphones) exhibited by Guoke Xinnao at this event systematically introduced ICH cultural elements into appearance design and interaction logic for the first time. The earphone shell adopts embroidery, wood carving, or lacquerware patterns from ICH craftsmanship, endowing the tech product with unique cultural identity through the beauty of traditional craft details; at the same time, the interaction interface and user guidance process incorporate ICH symbols (such as opera facial makeup and traditional patterns), creating a visual and emotional resonance between the futuristic experience of “intent control” and traditional culture.
This design not only breaks through the limitation of “single-tech feel” in BCI products but also enhances the device’s market appeal through the aesthetic value of ICH. For example, after wearing the EEG earphones integrated with embroidery patterns, on-site visitors could not only monitor 4 types of emotional states—focus, relaxation, anxiety, and excitement—in real time but also intuitively feel their emotional fluctuations through dynamic ICH patterns on the earphone interface (e.g., traditional patterns emerging with brainwave changes), achieving dual immersion of “tech experience” and “cultural perception.”
On-Site Experience a Huge Hit: “Dual Activation” of Design and Technology
In the Duoyun Bookstore experience area, visitors showed great enthusiasm for the combination of ICH design and BCI technology. One visitor commented: “This earphone is not only functionally advanced, but the ICH patterns on the appearance make me feel very familiar, and the fusion of technology and traditional culture gives the product more warmth.” According to statistics, the experience ran at full capacity throughout the day, with over 1,000 participants in a single day. Some ICH design elements, due to positive market feedback, have already sparked deep cooperation intentions from cultural creative brands and cultural tourism institutions.
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Expert Evaluation: A “New Carrier” for ICH Activation
Research class mentors and cultural experts noted that digital inheritance of ICH has long faced challenges of “insufficient form innovation” and “difficulty attracting young audiences.” Guoke Xinnao’s solution, by directly integrating ICH design into BCI hardware, provides ICH skills with a “new carrier,” retaining the cultural essence of traditional crafts while endowing them with modern technological vitality. This innovative path of “using technology as the medium and ICH as the soul” is expected to become a benchmark case for traditional skill integration into contemporary consumer electronics.
Future Vision: Promoting ICH Innovation through the “Brain-Design-Scenario” Ecosystem
This exhibition marks Guoke Xinnao’s innovative breakthrough in the field of ICH digitalization, and also demonstrates the responsibility and potential of technology enterprises in inheriting culture through design. With the continuous rise of Guochao and ICH industries, BCI technology is expected to become a “new engine” for ICH activation and brand upgrading, injecting technology and vitality into traditional culture.
上海市松江区泗泾镇高技60中心a2
